When thinking about digital publishing, probably the first thing that comes to the mind are ebooks. But digital publishing is much more than that. It covers many areas of our life and significantly changes it day-by-day.
Newsletters, advertisements, company reports, tickets, catalogs, massive libraries, resource materials, books, magazines, newspapers and other periodicals, to name a few.
Seems like digital publishing solutions have become an integral part of many industries, it provides considerable time- and cost-savings, and makes our everyday life better. And as any cutting-edge industry, it has its current and future trends.
The publishing industry has been on the rise over the past decade, thanks to an ever-changing digital landscape and big changes in how people read news, books, and journals.
Because of the proliferation of free content, online news sources are having a tough time. According to a new report, about 46% of media executives surveyed expressed pessimism about the future of journalism. They concluded that journalists’ ability to hold the rich and powerful to account is waning, just like the public interest in local and national news organizations.
However, the report found that the majority of media executives surveyed were positive about the health of their own companies because there is still a lot of space for growth in the market. If publishers want to succeed they should adjust to evolving trends and keep up with a changing market environment.
Even publishers in the hardest-hit categories managed to survive hard times and even flourish despite the uncertainty. The internet saw a surge in users stuck at home looking for new ways to find information, entertain themselves, and even shop for goods they would otherwise have considered buying in a brick-and-mortar store.
The Use of Digital Publishing
The invention of print machine was revolutionary for human society, but today, in the digital era, we don’t think a lot about the way we share information that has evolved significantly during the last 3 decades. The introduction of the Internet has provided great opportunities for people who wanted to transform traditional sources of information into a digitized form allowing to save them for future generations or share with others on a larger scale. These accomplishments in tandem with the modern means of communication and devices have spawned entire industries and digital publishing stands among them.
What Is Digital Publishing?
Living in the revolutionary era of digitalization we underestimate how digital publishing has changed our lives in recent years. But what is digital publishing meaning for us?
‘Publishing’ is the activity of making information available to the general public, including the distribution of literature, music, or information. Traditionally, the term refers to the distribution of printed materials, such as books and newspapers. ‘Digital’ refers to something using digits, particularly binary digits, and applies to everything related to computers or other electronic devices.
Consequently, digital publishing is the way to introduce information to the wide public via the Internet and computerized electronic devices. Today digital publishing industry includes the following examples of fast emerging materials both converting and creating: newsletters, journals and blogs, music, videos, games, advertisements, company reports, catalogs, massive libraries, resource materials, and databases; and, of course, books, magazines, newspapers and other periodicals.
Also, it is more common to differ such branch of digital publishing as online or web publishing that includes e.g. micro-publishing, websites, blogs. Social media and blog platforms (like Twitter, Instagram, Facebook, Medium, etc.) allow everyone to become digital publisher just by sending tweets, posting pictures or just sharing some thoughts and ideas.
What Is E-Publishing?
The original term ‘electronic publishing’ has slowly been replaced by the term e-publishing (or ePublishing) and is transformed into a more generic term – digital publishing. Mainly all of these terms describe the same processes, however, there are some differences depending on a particular industry. For example, ‘digital publishing’ is more frequently used by companies offering e-services, and e-publishing is mostly related to an editorial aspect, the electronic versions of books, newspapers, magazines and other periodicals that are mostly designed to be read on a screen of a computer, e-reader, tablet or smartphone.
How Digital Publishing Сhanges Our Lives
Why digital publishing is so popular? There is no single answer to the question, but we can mention some important factors. The steadily rising popularity of different electronic devices designed for digital media, such as electronic books (e-books), streaming services, electronic periodicals, gave a new impetus to the digitalization of all sources of the information.
Digital publishing allows using metadata, computerized navigation of published products, and similar features, e.g. digitizing medical record systems and educational materials in a digital format. Eco-friendliness is an argument in favor of digital publishing too. But probably the biggest benefit of the pervasive digitization is significant cost savings over printed materials and other traditional sources. Much like the whole industry itself, publishing changes over time as new technologies continue to spur innovation. The initial purpose of some e-publishing branches was in emulation of book and magazine formats, for example some e-books were simulating turning page sound instead of designing features that may surpass traditional media.
Fortunately, industry leaders have realized quickly their advances and have integrated features that allow a computerized voice to speak the words on a page, which can be helpful for those who may have reading difficulties or some visual impairments. Thus, audiobooks received new life helping millions of people to see the meaning of a book from the other size. So digital publishing is not ‘all about money’ it also significantly changes our lives to a better side.
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