When choosing a mobile platform for building their business apps many companies prefer Android. Why so? Android devices encompass 85% of the world’s mobile market. This allows businesses to reach a wider target audience and increase their brand awareness.
Android operating platform popularity isn’t determined only by its widespread availability and app diversity that can be found on the Google Play Store. It allows incorporating the most cutting-edge technologies into Android mobile apps and Android tools to make the development process faster and more effective. All these features make Android apps the right choice for many businesses.
In this article, we look into the most prominent tech solutions that will help the Android platform to stay on top in the mobile app development market in 2021.
Android Instant Apps
Android instant apps are a time-saving technology that allows quickly checking an app without its explicit installation on a device. It saves end-users time and helps them to use the app much faster. Moreover, Android instant apps don’t take up much space on gadgets, preventing system interruptions due to full memory.
E-commerce businesses and game developers considerably benefit from instant apps. The technology makes it much easier for businesses to advertise their products and attract potential customers. Now, users don’t need to go to the Google Play Store in search of an app, instead, they can run into these apps in Google search results and instantly open them to check. Though to install the full app version they still need to visit the app store.
AI and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) technologies are widely used for Android development. They underpin such digital solutions as voice assistants and chatbots, Big Data processing, analytics, automation, and many others.
Implementation of AI and ML in Android apps help businesses to enhance their customers’ experience. For example, they can:
- automate routine tasks such as classifying tickets by topic, sending messages and reminders;
- improve user recommendations, forming them based on customer preferences;
- enhance filter configuration on e-Commerce sites;
- customize a mobile app in line with customer preferences and its deeper connection with the users like reminders configuring, personalization of app layout, or even provision of special discounts or prices for regular customers.
The two mobile app development trends in 2021 are 5G and Internet of Things (IoT) technologies. 5G is expected to give a dramatic rise to IoT, promoting its spread from Smart Houses to Smart Cities.
Besides the bright prospects in the future, many businesses are already reaping substantial benefits from embedding IoT technology in their mobile apps. Now IoT solutions are used in:
- smart fitness trackers empowered by GPS, accelerometer, and gyroscope devices for better movements, location, and workouts tracking;
- Smart Homes sensors to track lighting, temperature, security status, and possible water or gas leakage;
- Smart Home gadgets to connect a microwave, a fridge, a lighting system, and others into one network which can be managed in a mobile app manually or with the help of voice assistants;
- industrial IoT for tracking production flow and preventive maintenance, when all the stats, statuses, and analytics can be checked simply in one mobile app;
- transportation and logistics when each product route can be traced in an app by scanning a barcode on the label.
Blockchain is a quickly developing technology that can change the idea of how the financial services sector works. It is predicted to transform well-established financial institutions, bring the operational costs down, accelerate and better secure money transactions and sensitive data exchange. Many banks and finance-related companies are already implementing blockchain in their practices.
For instance, PayPal experiments with blockchain. The company wants to facilitate money transactions and cryptocurrency exchange. Facebook is starting a blockchain platform called Crypto, creating its own currency for its customers.
Moreover, blockchain technology can be used for building decentralized apps. They can help to increase business operations transparency and prevent unauthorized access into business apps, making them highly-secure.
In 2021, there will be more companies that would like to try their hand at starting their own cryptocurrency platforms or building mobile apps with enhanced security. For this, they will refer to professional blockchain development companies to build digital solutions customized specially for their business requirements.
Accelerated Mobile Pages (AMP)
Accelerated mobile pages (AMP) is a smart technology by Google that makes life easier for publishers, e-commerce companies, advertisers, SMM managers, and other specialists that rely on the power of SEO in their work. AMP apps improve website’s ranking in Google search, enhance their performance, and make them work much faster.
However, AMP is a website technology that runs perfectly on Android platforms. This web solution is quickly becoming widespread. According to Web Technology Surveys AMP is keeping the top position among popular web building technologies in January 2021.
AR and VR Technology
Augmented Reality and Virtual Reality aren’t new technologies in Android development. For example, Google platform ARCore has been allowing building augmented reality experiences for the Android platform since March 2018.
While implementing AR/VR technologies in their mobile apps, companies take their customer experiences to a new level. For example, IKEA launched its Place app that enables consumers to see if the furniture they would like to buy fits in their homes. Google Maps has an AR upgrade that helps to better navigate around a city by placing a virtual map over real street views.
In 2021, there will be more companies that will experiment with VR/AR technologies and successfully implement them in their apps. They will become more spread around various niches and industries such as education, tourism and travel, real estate, entertainment, E-commerce, and retail.
On-demand apps were highly popular in the Corona-virus epoch in 2020 and will continue to be frequently used in 2021. These are the apps that provide quick services like Uber or pizza delivery service.
On-demand apps are used in various niches such as retail, food delivery, healthtech, grocery, and many others. They helped many businesses to keep their customer flow high during the lockdowns and some of them even increased their revenues by reaching every customer.
These apps will retain their popularity in 2021 as they help their users perform daily tasks in a fast and convenient manner.
M-Commerce, also known as mobile commerce involves any monetary transactions customers can carry out using their smartphones. They include:
- mobile money transferring;
- electronic boarding passes, E-tickets, E-coupons, electronic loyalty cards;
- mobile banking;
- contactless payments and payments in mobile apps, and others.
The M-Commerce services make payment procedures quick and convenient, therefore many businesses include mobile payments in their apps. Above all, they can be easily built in any mobile app as Google provided its payment platform Google Pay app for Android and iOS app developers, making M-Commerce services even more secure and easy-to-use.
In 2021, more and more businesses will opt for mobile payments in their apps. Business Insider predicts that M-Commerce volume will rise from 25.5% in 2019 to 44% in 2024.
Multiplatform Development (Flutter)
Multiplatform development with Flutter technology from Google is the future of native apps. With this framework, mobile developers can build a native app that fits both Android and iOS platforms without sacrificing their native app functionality.
Many developers have already tested and enjoyed Flutter when building mobile apps as it’s highly flexible and provides a variety of development solutions. Using Flutter, they can develop native apps much faster and provide a minimum viable product to the market within a short time.
There are already a number of apps developed with Flutter such as Alibaba, Google Ads, Reflectly, and many others. The technology is expected to be the hottest mobile development trend in 2021.
Kotlin is a statically typed programming language that can be used as an alternative to Flutter for building multiplatform apps. Many mobile developers prefer Kotlin as it’s:
- expressive and concise;
- suits for asynchronous programming which makes common mobile app tasks much faster;
- allows building safe and stable code;
- runs on Linux, Windows, Mac, Java virtual machine (JVS);
- allows using a single codebase for iOS and Android business logic.
Kotlin is expected to be highly popular in 2021 as it accelerates development procedures and saves mobile developers much time.
Android mobile application development has a lot to offer to software developers and businesses that want to build their own mobile apps in 2021.
It offers companies a variety of solutions that can significantly improve customer mobile experience and increase brand visibility. While mobile developers can find a wide range of robust and effective development tools that will alleviate and speed up building mobile apps for the Android platform.